boaannast team discussing investment strategies

Our Story

We started boaannast because we think capital allocation should be more democratic, more transparent, and frankly, more fun. Our journey began in 2018 when a small group of finance nerds (yeah, we own that label) got together and asked: "Why is investment so unnecessarily complicated?"

Our Mission & Values

At boaannast, we're not just another financial platform — we're rebuilding how people connect with their money. I've spent years watching folks struggle with financial decisions that should be straightforward, and it drives our work every day.

Radical Transparency

We believe you deserve to know exactly how your money works. No hidden fees, no cryptic jargon — just clear information that helps you make confident decisions.

Democratized Finance

Everyone should have access to smart financial tools, not just the wealthy. We're building systems that work for people at every stage of their financial journey.

Education First

We're committed to helping you understand not just what to do with your money, but why. Better decisions come from deeper understanding.

Meet Our Leadership

Our team brings together decades of experience across finance, technology, and education. We're united by a common goal: making smart money management accessible to everyone.

Michael Reeves

Founder & CEO

Before starting boaannast, I spent 15 years in investment banking and fintech. But the turning point came when my own sister called me in tears over a confusing investment decision. That day, I decided the system needed to change. When I'm not obsessing over financial literacy, you'll find me hiking with my dog Penny or attempting (and failing) to perfect sourdough bread.

Get in Touch

Want to learn more about how we're changing finance for good?

Contact Us